The world of digital marketing is evolving. Even as we present this article, the strategies and tools used in digital media marketing are rapidly developing. Every business, small or large, is looking for effective digital media marketing techniques. That’s because budgets are always tight and there’s no money or time to test different tactics to learn what works and what doesn’t.
A good social media marketing company will be aware of the social media listening and its trends. The information outlined here will update your knowledge about digital media marketing and help you select the right marketing agency for your business.
Look Beyond “The Big 3” Social Media Channels
If you want to stay ahead of the competition and make beneficial use of social media platforms to gain customers, then you have to look beyond three established social networks comprising Facebook, LinkedIn and Twitter. There is no doubt it is very difficult to surpass Facebook’s supremacy in social media. However, the trend in 2015 showed several B-tier social networks gaining ground and establishing their presence.
This trend is not going to change any time soon. Some of the new social media platforms that are attracting people’s attention are Tumblr, Instagram, Pinterest and Flickr. These social media platforms are coming into the mainstream, driving their users along with them. Focusing on these upcoming social media platforms is easy as these platforms are offering several advertising strategies and substantial growth. Social media marketing services are investing their time and money in lesser known networks such as Ello, Medium and SnapChat, to see if these platforms can be used for Online Reputation Management.
Offer Specialized Content
Some companies have already begun to provide specialized content to users on social media platforms. If you look at the trend on social media platforms, you will see why there is a need to tap every place the customer interacts, such as groups and communities. Today, you need to have a more customized and specific approach when interacting with customers on social media platforms. Before creating personalized content, you need to first find more specific areas related to your business and customers’ interest and then create content for online communication.
Explore Social Commerce
Social media platforms are not just for communicating with customers. Social Media Agencies are also finding ways to drive sustainable e-commerce purchases via social media. In 2015, we saw Pinterest launch the “Buy It” button. As per Internet Retailer’s Social Media 500 report, 2016 will likely see a 26% increase in social shopping. Some analysts say the growth rate of social commerce might be even greater. The social commerce boom is not only for the big retailers. As of October 2015, there were more than 60 million “shop-able” pins on Pinterest. All these “shop-able” pins did not belong to large retailers.
With years of extensive experience in Project Management, IT consulting & Marketing, Lauren Ramsey serves as the Advisory CMO & lead the marketing efforts in Chicago, IL. She is passionate about emerging technologies and often share industry insights to the tech community. Have anything to share, you can reach her at firstname.lastname@example.org.