Digital Marketing Automation Specialist

Educational Qualification: B.S. or higher in Computer Science, Engineering

Experience: 2 years – 6 years

Location: Pune

Job Description:

• Full stack digital marketer specialized in Campaign Development integrating modern marketing technology and automation with a comprehensive background in lead generation, tactical and strategic planning and email marketing automation.
• Digital marketing technology experience in B2B Marketing including data management, automation, content production + publishing systems like Campaign tools, Facebook, LinkedIn
• Lead Generation, Digital Acquisition strategy + tactics including inbound marketing content + paid search
• Analytics/data analysis + strong focus on measurability + outcomes
• Execute marketing campaigns and programs; lead routing and scoring data management and hygiene; segmentation; forms and landing pages; nurture tracks and reporting
• CRM Platform administration

Mandatory Skills:

• Proven working experience in digital marketing – including social media and email marketing
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Campaign Management
• Lead Management
• Demand Generation
• SEO, SEM & Analytics
• Marketing Automation

Preferred Skills :

• Growth Marketing, Proactive in learning latest trends in social media & Digital marketing