Anti-fraud product upgrade for Neustar
Founded in 1996, Neustar has been at the forefront of telephone number portability and number management since its inception. Today, Neustar serves as the NPAC Administrator for the U.S. and Canada. For more than 20 years, Neustar’s unique capabilities have made them the leader in the field of authoritative identity resolution, helping clients grow and guard their business by connecting people, places, and things with world-class and industry-leading solutions in Marketing, Risk, Security, Communications, and Registry services.
Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. Some of the largest and greatest brands rely on seamless management of complex data sets to make critical decisions roughly 20 billion times a day. It is, therefore, imperative, that these brands know with certainty who is on the other end of every interaction. This is why Neustar provides real-time information and analytics for the Internet, Telecommunications, Entertainment, Advertising, and Marketing industries. This is also why Neustar needs to harness the power of data to allow its clients to make critical, real-time responses quickly, effectively, securely, and safely.
Neustar is the neutral third-party, trusted to securely manage the information needed to connect everyone across networks, on every device. Neustar provides its clients with a set of proven anti-fraud tools that can be easily integrated into their fraud prevention solution stack. This set of tools will let their clients know about, and mitigate any cyber threats before they occur.
The challenge for Neustar was the ability to maintain a US $20 million product, with some legacy infrastructure. These provide data about an IP address, which provides their clients with information about any visitor reaching their site.
This tool will let clients know where their cyber visitors are from, how they reached them, and what business or industry they are in. It banishes the anonymity over the Internet’s architecture and lessens a big advantage that criminals enjoy.
Another challenge was that business requirements were delayed due to a backlog of 11 months. Also, Hadoop infrastructure challenges existed, with data quality being compromised due to high processing time.
Approach and Solution
We partnered with Neustar with end-to-end product management services and processes for its anti-fraud tool. We introduced policies for timely purging and archiving of databases and parallel processing in order that queries be executed faster along with process optimization.
By leveraging Parker plans, we put into place a phased migration plan that involved incremental implementation of a new product version. We also streamlined various processes, thereby imposing proper dependencies and notifications.
We also helped Neustar build systems for NSR clients to securely access data and the means to activate and measure that data. We helped Neustar blend technologies, processes, and people to deliver data its clients can trust.
Neustar’s clients can integrate this tool into their web applications as part of the product roadmap.
Business Value Delivered/Benefits
With the changes in the product, Neustar can map and track with higher accuracy every routable IP address in the world. This helps its clients monitor online transactions, prevent phishing, and fight fraud more efficiently.
We were able to upgrade this product seamlessly and safely, thereby resulting in reduced revenue loss for Neustar’s customers. It also resulted in an increase in customer satisfaction rating.
Parkar reduced database load by 1500% and were also able to improve data quality. This resulted in fewer support tickets generated, and more features delivered to the business. Billing was made considerably simpler, with on-time billing emphasis onto the end clients.
The introduction of parallel processing resulted in a reduction of parsing time by 65%.
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